What I see is what I eat! Factors affecting eating habits.

Living Democracy » Principals » NUTRITION » Awareness » What I see is what I eat! Factors affecting eating habits.

Food marketing – what is means:

  • Placement of online advertising
  • Product positioning and branding
  • Viral marketing
  • Sponsorship
  • Direct marketing
  • “Advergaming”
  • Point of sale and product promotion
  • Integrated marketing
  • Interactive and user-generated marketing


Individual and intrapersonal factors
  • psychological/psychosocial
  • developmental
  • biological (sensory characteristics and taste e.g. food preferences)

Social environment
  • family
  • peers
  • friends
  • teachers
  • social and cultural values and norms.

Physical environment
  • homes,
  • neighborhoods,
  • community settings,
  • institutions,
  • fast-food places,
  • restaurants, etc.

Macrosystems
  • Media
  • food production,
  • processing and distribution systems,
  • food marketing

For more information on food marketing techniques to children see in key publications of World Health Organization:

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